Baking has taken over YouTube and Instagram as one of the biggest beauty trends of the year! And no, if you’re confused, this doesn’t involve mixing, batter, or cookies. It’s a makeup technique, originated by the drag community, that utilizes heavy concealing and powder. The concealer helps to “cook” the powder while it sits atop areas you want to highlight, being warmed by your body heat. Ten minutes later, you dust off the powder for essentially a poreless, matte complexion!
We break down who this trend is best for, plus what products are necessary to create this no-filter finish.
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